CVM Brand Website
Promoting the College of Veterinary Medicine's excellence in research, teaching and care through storytelling.
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Vision
To lead, enable, and inspire others to attain a healthier world for animals and people.
Mission
We are dedicated to the creation, dissemination, and implementation of scientific knowledge to improve the health and well-being of animals and people.
As a New York land-grant college, we achieve regional and global impact through:
Education, Discovery and Care
Values
Excellence
Holding ourselves to the highest standards, and continually improving in everything we do.
Collaboration
Building multidisciplinary and mutually beneficial partnerships within the College, across the University, and with other academic and non-academic organizations.
Compassion
Demonstrating compassionate and humane care in the treatment of all animals and people.
Equity
Promoting practices of health and well-being that are consistent across different populations, and ensuring equitable access to our education, training, and services.
Stewardship
Responsibly managing and conserving environmental and financial resources, and acting with transparency.
Innovation
Possessing insatiable intellectual curiosity and passion to challenge convention to achieve breakthroughs with lasting impact
Respect
Creating an environment of inclusion and empathy for all, where our differences and diversity are embraced and considered the foundation of our strength.
Communication
Actively engaging in two-way discourse to build understanding and relationships to achieve positive change.
Messaging Pillars
Employing innovative, evidence-based, learner-centered education to prepare students, veterinarians, and scientists to assume vital roles in clinical, population, and diagnostic veterinary medicine; scientific inquiry; local and global public health; and public policy.
Producing a continuous stream of scientific breakthroughs at the interface of basic research and clinical application.
Examining and anticipating the rapidly evolving needs of New York and global veterinary healthcare with the redefinition and promotion of excellent multi-disciplinary clinical and diagnostic services and exemplary animal care.
Logo
Primary Logo
Primary Logo/Wordmark
Use this version everywhere by default. Do not overuse the logo — it should not appear more than once on a communication.
For printed applications it should appear on either the front or back of the material. On digital applications such as websites it should be placed in the header or footer section.
Logo or Lockup?
Our logo is technically called a lockup - We follow the University's academic rules and policies surrounding its use.
All departments and units must utilize the official College of Veterinary Medicine trademark commonly referred to as a logo or lockup and its approved secondary lockups (Hospitals, Centers, and Institutes) on all official channels, including university websites, printed brochures, and lead communications. Strict adherence to Cornell's standardized visual guidelines and the exclusive use of the official College ofVeterinary Medicine logo is mandatory. Entities must refrain from creating or using any competing marks. For guidance, please review brand.cornell.edu
Secondary wordmarks
Secondary Wordmarks - Units
Centers, Hospitals and Speciality Units Wordmarks are provided by CVM MarCom with approval from the University Brand Office. Request a consultation
Use secondary logos without CVM Logo on printed materials
Secondary Wordmarks - Departments
Departmental lockups are provided by CVM MarCom by request.
Have just the departmental wordmark without the CVM logo
Minimum Size
Minimum size specifications of the main CVM logo is meant to ensure legibility. When using these logos, please do not use sizes smaller than what is defined here.
Logo/Lockup Color
Minimum size specifications of the logos are meant to ensure legibility. When using these logos, please do not use sizes smaller than what is defined here.
2-Color
Black
Carnelian
White on Carnelian
White on Black
White on Dark Grey
Don’ts
Supporting Graphics
What are Supporting Graphics?
Supporting graphics can include combinations of colors from our brand palette, icons, shapes, and patterns. We understand that our entities may wish to utilize supporting graphics to foster a distinctive appearance within Cornell's brand standards framework. However, it's important to note that these elements should not be used as a logo or substitute for the official entity logo/lockup.
Integrating supporting graphics with text, mainly when it includes a unit's name or acronym, presents challenges. Merging graphic elements with typography may cause them to be mistaken for the unit's official visual identity. Repeated occurrences of this issue could result in these elements overshadowing the official Cornell Veterinary Medicine logo and its sub-brands (Hospitals, Centers, andInstitutes). As a result, it is strictly prohibited to use supporting graphics as a substitute for the official logo.
Requests for artwork
Entities are permitted to develop their own supporting graphics, but they must engage a professional designer to adhere to Cornell and the College of Veterinary Medicine’s brand standards. CVM MarCom has two design professionals on staff and can also provide you with an up-to-date list of alternative Cornell-approved design vendors upon request. In addition to larger strategic work provided by University Relations Creative Services, please note that CVM MarCom must review all final elements before widespread use to ensure compliance with established standards.
Color Palette
Primary
This palette is the officially recognized color palette for the university. These colors are critical to leverage the Cornell brand and provide clear university consistency.
Logos and lockups may only be represented in carnelian, black or white.
CVM Secondary
Secondary colors consist of bright colored tones, and can be used to compliment the primary color palette when necessary.
Neutral
Neutral colors consist of low saturated grey tones, and can be used to compliment the primary color palette when necessary.
Typography
Primary
SANS-SERIF: FREIGHT SANS PRO (VIEW ON TYPEKIT)
Freight Sans is a sans serif typeface that allows a more contemporary personality. This font comes in a variety of weights and styles and is easily legible on screen.
Photo & Video
Usage
Photography and Videography should highlight our advanced research, showcase the human and animal bond and be diverse and representative for all species including humans.
Merchandise, Giveaways, Swag and Advertisements
Ordering Branded Cornell items and Advertising Approvals
Step 1: Submit Your Request
Please complete the CVM Brand Check form to initiate the approval process for branded merchandise and advertisements using the Cornell and College of Veterinary Medicine names. Please plan ahead when seeking approvals as turnaround could take up to 3 -5 business days.
Step 2: MarCom Team Review
The CVM Marketing and Communications (MarCom) team will review your request, prepare the necessary documents, and coordinate with the University for final approvals.
Step 3: University Brand Office Approval
Once the University’s brand office approves your items, the CVM MarCom office will provide you with the final approval documentation.
Step 4: Finance Office Submission
You can then present this documentation to the finance office to proceed with the purchase of the item or the placement of an advertisement.
Business Cards
Business Cards may be ordered through Cornell Print Services. Please reach out to CVM MarCom team for unit/enterprise cards.
Email Signature
For the most web accessible signature use text only.
Flamingo Urchin Leopard
Associate Professor, Department of Exotics
Cornell University College of Veterinary Medicine
Address [optional]
(607) 000-0000 [optional]
vet.cornell.edu [or direct link to your website]
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