CVM Brand Website
Promoting the College of Veterinary Medicine's excellence in research, teaching and care through storytelling.
Vision
To lead, enable, and inspire others to attain a healthier world for animals and people.
Mission
We are dedicated to the creation, dissemination, and implementation of scientific knowledge to improve the health and well-being of animals and people.
As a New York land-grant college, we achieve regional and global impact through:
Education, Discovery and Care
Values
Excellence
Holding ourselves to the highest standards, and continually improving in everything we do.
Collaboration
Building multidisciplinary and mutually beneficial partnerships within the College, across the University, and with other academic and non-academic organizations.
Compassion
Demonstrating compassionate and humane care in the treatment of all animals and people.
Equity
Promoting practices of health and well-being that are consistent across different populations, and ensuring equitable access to our education, training, and services.
Stewardship
Responsibly managing and conserving environmental and financial resources, and acting with transparency.
Innovation
Possessing insatiable intellectual curiosity and passion to challenge convention to achieve breakthroughs with lasting impact
Respect
Creating an environment of inclusion and empathy for all, where our differences and diversity are embraced and considered the foundation of our strength.
Communication
Actively engaging in two-way discourse to build understanding and relationships to achieve positive change.
Messaging Pillars
Employing innovative, evidence-based, learner-centered education to prepare students, veterinarians, and scientists to assume vital roles in clinical, population, and diagnostic veterinary medicine; scientific inquiry; local and global public health; and public policy.
Producing a continuous stream of scientific breakthroughs at the interface of basic research and clinical application.
Examining and anticipating the rapidly evolving needs of New York and global veterinary healthcare with the redefinition and promotion of excellent multi-disciplinary clinical and diagnostic services and exemplary animal care.
Logo
Primary Logo
Primary Logo/Wordmark
Use this version everywhere by default. Do not overuse the logo — it should not appear more than once on a communication.
For printed applications it should appear on either the front or back of the material. On digital applications such as websites it should be placed in the header or footer section.
Logo or Lockup?
Our logo is technically called a lockup - We follow the University's academic rules and policies surrounding its use.
Secondary wordmarks
Secondary Wordmarks - Units
Centers, Hospitals and Speciality Units Wordmarks are provided by CVM MarCom with approval from the University Brand Office. Request a consultation
Secondary Wordmarks - Departments
Departmental lockups are provided by CVM MarCom by request.
Minimum Size
Minimum size specifications of the main CVM logo is meant to ensure legibility. When using these logos, please do not use sizes smaller than what is defined here.
Logo/Lockup Color
Minimum size specifications of the logos are meant to ensure legibility. When using these logos, please do not use sizes smaller than what is defined here.
2-Color
Black
Carnelian
White on Carnelian
White on Black
White on Dark Grey
Don’ts
Supporting Graphics
Graphic elements mixed with text alongside a unit's name or acronym can lead to confusion, with the graphic element being mistaken for the official unit identity. If this mix is consistently used, the graphic may overshadow the official brand or sub-brand logo. Repeatedly using supporting graphics as a new logo instead of the designated one is strictly prohibited.
Color Palette
Primary
This palette is the officially recognized color palette for the university. These colors are critical to leverage the Cornell brand and provide clear university consistency.
Logos and lockups may only be represented in carnelian, black or white.
CVM Secondary
Secondary colors consist of bright colored tones, and can be used to compliment the primary color palette when necessary.
Neutral
Neutral colors consist of low saturated grey tones, and can be used to compliment the primary color palette when necessary.
Typography
Primary
SANS-SERIF: FREIGHT SANS PRO (VIEW ON TYPEKIT)
Freight Sans is a sans serif typeface that allows a more contemporary personality. This font comes in a variety of weights and styles and is easily legible on screen.
Photo & Video
Usage
Photography and Videography should highlight our advanced research, showcase the human and animal bond and be diverse and representative for all species including humans.
Business Cards
Business Cards may be ordered through Cornell Print Services. Please reach out to CVM MarCom team for unit/enterprise cards.